Not too long ago, I was talking with a Starbucks employee who had become smitten with art after taking several classes at the local community college here. On her break she was talking to a fellow artist who’d also become quite talented as a pen and ink sketch artist. They both fancied themselves someday breaking into the local art scene, selling their creations online, and becoming well-known artists. Only one problem with all of this – the cost of supplies was killing them.
The young gentleman had been given money from his mom and maxed out the $60 to buy supplies, and the gal admitted that the main reason she got a job at Starbucks was to afford painting supplies. Well, they say patience is a virtue, and perhaps in this instance it might be. You see, I spoke with them a couple of months ago, but then recently noticed a huge sale on painting and art supplies.
You see, over the Labor Day 2012 Weekend I noticed that Aaron Brothers was having a huge sale on art supplies, just about everything was 30% off, except for the canvasses, they were 60% off. That meant paint, acrylic, colored pencils, pens, and paint brushes of all types. So, maybe the answer to this is to just wait for the sales and stock up then, rather than buying supplies as you go. If you are wondering why the price of original art seems to be creeping higher, it’s due to the supply costs.
Some have noticed that there are price points for art buyers and enthusiasts thus, the best artists are attempting to compete for the smaller and smaller percentage of upper-end buyers. Still, this means sitting on artwork longer and there is more competition, meanwhile those costs keep adding up. Those artists who are low-cost high-volume in their marketing strategy tend to sell quite a bit more, unfortunately with the higher costs, they aren’t making much on any one item they sell, so they are working their tails off, stressing out, and competing for scraps.
Sure, there is that old known consideration of “the starving artist” but all I am saying here is maybe, just maybe it really doesn’t have to be that way. So, my advice is shop the sales, trim the costs, and then in the end you’ll increase your profit margins, and then maybe you won’t need a second job to make ends meet or be forced to ride the bus to work, or to visit friends. Please consider all this and think on it.